The TruReputation Score is a unique and concise way to quickly measure your online reputation. When you log on to this site, you’ll be given a tour of the top twenty results of any query you’re interested. Most visitors are, of course, interested in seeing how their own name or the name of their business stacks up.

With each result that the TruReputation Score outputs, you have the opportunity to grade the website on a scale from one to five. Grades 4 and 5 are for websites that are positive in nature, such as your company’s corporate website, or a positive review or profile from a third party. Positive websites also include social network sites (such as LinkedIn), or affiliate sites that are selling your product (such as Amazon). Grade 3 is for neutral websites, which are neither complimentary nor hostile to your query. Grade 2 are for unrelated sites. Sometimes another entity shares the same or a similar name to you or your company. Generally, Grade 2 sites are neutral and inoffensive in nature, but simply have nothing to do with you.

Finally, Grade 1 and 0 sites are openly hostile to your name space. These sites include unfair and inflammatory reviews of your products, false gossips sites spreading rumors, and misinformed analysis of your business model or practices.

When all these scores are put together, you get a grand total of your reputation. From there, you’ll have a better idea of how you should proceed.

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